More Than Coaching

Empower Your Financial Future

Unlock your path to financial freedom. Begin a journey from feeling overwhelmed by your debt and decisions, to achieving the wealth and peace of mind you desire and deserve.

Create A Budget

Eliminate Debt

Build Wealth

Beyond Coaching

You don't have to let debt control your life. You can break free from the cycle and avoid passing a poverty mentality to the next generation.

At Cross Shield Financial, we don't just offer advice; we guide you through the complexities of wealth building with a proven plan tailored to your unique situation.


We believe in a coaching approach to financial freedom because you have to be in the game, making decisions, and building the habits that lead to your freedom. We are here to equip you and help you get there.


Every coach on our team has the same goal: to help you create a strategy that will eliminate your debt, increase savings, and build wealth on your time line and according to your families dreams and goals.


Every single one of our coaches has been, and is being coached. This isn't just a job to's our ministry. Your financial freedom is the foundation for peace, and of you living the life you were meant to, and want to, live.

Our Clients Are Powerful

Our Team Is Able

With over 70 years of combined experience, our team of coaches has helped hundreds of people gain financial freedom, many becoming millionaires!

Rudy Upshaw

Founder & CEO

Amanda Hershberger

Senior Financial Coach

Jill Kingsley

Financial Coach

Daniel Cassel

Financial Coach

Our Process Is Simple

1. Free Consultation

We want to make sure we have the right coach for you! That's why you'll start with a risk free consultation to learn more about where you're at, and where you want to go.

2. Create A Plan

Based on your goals and circumstance we will provide a clear, personalized financial coaching plan that includes budgeting, debt elimination, and wealth-building strategies.

3. Financial Freedom

We will walk beside you every step of the way on your journy toward the future you deserve. We will help you become the powerful person you desire to become, step by step.

My husband and I have just finished up our first six months of personal financial coaching and I must say that it has been worth every penny invested. Rudy is such a kind, intentional and respectful coach who isn’t afraid to speak the hard truth with love and grace. Coaching with Cross Shield Strategies has helped us improve our financial future and most definitely our marriage. We are reinvesting for another six months of coaching and couldn’t be more excited.

Amanda O'Donnell
Transform Your Financial Future

Are You Ready to Conquer Your Financial Goals?

Imagine breaking free from the shackles of debt, navigating the complexities of financial planning with ease, and building a wealth that not only secures your future but also empowers you to live generously. At Cross Shield Financial, we understand the daunting challenge of achieving financial freedom amidst overwhelming debt and fear. This isn't just about managing money; it's about unlocking the life you deserve.

A Personalized Blueprint for Success

Your financial aspirations are unique, and so is our approach. We don't believe in one-size-fits-all solutions. Instead, we craft a personalized plan tailored to your specific goals and challenges. Through comprehensive budgeting, strategic debt elimination, and savvy wealth-building, we pave the way for you to reclaim your financial power. Imagine a future where you're not just free from debt but thriving, living a life marked by peace, generosity, and fulfillment. That's the promise of partnering with Cross Shield Financial.

A Legacy of Wealth and Confidence

With Cross Shield Financial, financial coaching goes beyond mere numbers. It's about crafting a legacy of abundance, influence, and joy. It's time to turn your dreams into reality. Let us be your guide to a future where financial stress is replaced with empowerment and where your financial goals are not just met, but exceeded. Welcome to Cross Shield Financial, where your journey to financial success begins.

Relevant Conversations

Here are some articles our team have written about subjects that should resonate with every reader. We talk about everything from student debt to what powerful coaching looks like.

Schedule a Quick 15-Minute Call to learn more!

A quick 15-minute call could help you change the direction of your life, make you a millionaire and change your family tree!

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